Senior Go Engineer / ai

• Location: Zurich, Switzerland
• Workload: 80-100%
• Duration: 12 months

• Execute the end-to-end FTTH commercial & operational roadmap, including risk & opportunity sizing, rollout-volume assessment, and commercial prioritization
• Define and continuously refine the brand playing field between our clients Main Brand (B2C & B2B/SME) and yallo to maximize multibrand penetration across acquisition, defense and legacy access evolution
• Shape an integrated pricing strategy that reinforces our client as a premium Fiber provider and positions yallo as the leading value alternative to Salt and other low-price players
• Lead the Fiber performance engine, including operational dashboards covering rollout status, targeted homes, conversions, sales and impact KPIs

• Own the full-funnel FTTH Go-to-Market strategy across our clients Main Brand (B2C & B2B/SME) and yallo, ensuring consistent execution in selected cities and regions based on rollout timing, potential and brand synergies
• Lead decision-making on Fiber-focused ATL, national vs. hyper-local communication, and optimal mix between technology-led messaging (FTTH) and area-specific network strengths (e.g., HFC)
• Execute new FTTH-specific buying journeys, including pre-order mechanisms before physical connection
• Strengthen and scale Landlords Engagement - New Buildings, enabling B2B2C activation of new households in Fiber-equipped properties

• The Senior Program Manager ensures GTM is coordinated, sequenced and aligned across brands and regions:
• Acquisition: Local tactical plans, rollout-based activation waves, cross-sell to mobile base, DSL→FTTH migration flows, campaign execution and optimization
• Cross-Sell: Identification of high-opportunity pockets (pre/post rollout, HFC vs DSL, in-contract vs OOC, WIN segments, mobileonly), creation of targeted playbooks, rollout and performance tracking
• Defense: Churn prevention campaigns (M-6 standard), optimized exclusions, re-engagement of unreached households in past rollout areas

• Flyer distribution on eligible homes
• Outbound to mobile-only customers (shops + telesales)
• Prospect outbound (new stream to scale)
• Mobile targeting
• Landlords' engagement
• Local promo stands / in-city presence
• ATL pilots in selected regions
• Store Agent “at-home appointment” concept development
• The Program Manager ensures full visibility and alignment across our clients MB, yallo, and Business, coordinating regional resource deployment and ensuring all GTM actions meet rollout timing and potential.

• Drive alignment across Brand, Marketing, Sales, CVP, Technology, IT, Data Analytics
• Establish a single governance structure for all Fiber-related activities, ensuring clarity of ownership and timely execution
• Provide regular updates to Executive Management on commercial performance, risks, opportunities and required decisions

• 10+ years' telco experience with significant exposure to broadband, FTTH, or large-scale commercial programs
• Strategic and analytical capabilities, combined with proven execution leadership
• Exceptional ability to orchestrate cross-functional teams and drive decisions in complex environments
• Demonstrated success in roles involving GTM planning, pricing, customer journey development, local commercial activation or technical-commercial program delivery
• German and English fluent

• French is a plus

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