Brand Manager, Switzerland and Austria
Alnylam Pharmaceuticals Alle Jobs anzeigen
- Schweiz
- Unbefristet
- Vollzeit
- Implement local strategic brand and tactical plans for Austria and Switzerland, focused on an Alnylam product in ATTR Amyloidosis (with strong focus on Cardiologists).
- Lead the execution of marketing activities, including creation and localization of materials (English, German, French), omnichannel projects, and management of assets in Veeva Promomats.
- Manage account plans in line with country strategy in partnership with Commercial and Medical Affairs team.
- Lead high-quality execution of congresses, events, and promotional activities, ensuring compliance and effective post-event documentation.
- Represent Alnylam at national congresses and events as needed.
- Support contract creation and management for marketing and event-related activities.
- Collaborate closely with regional Product Leads and cross-functional teams to ensure market insights effectively inform strategy and execution.
- Track and analyze KPIs to ensure effective execution of key tactics and enable timely early course correction.
- Provide input to local market access and medical activities.
- Ensure all activities are conducted to the highest ethical standards and in full compliance with local laws and regulations.
- Proven experience in brand management and marketing within the pharmaceutical or biotech industry; experience in cardiology marketing is a plus.
- Demonstrated experience in planning, organizing, and executing high-quality events and congresses, with a proven ability to deliver impactful outcomes.
- Strong knowledge of specialty care commercialization, particularly in the rare disease space in Switzerland and Austria.
- Proficient understanding of the Swiss and Austrian compliance and regulations environment.
- Proficient in MS Office (Excel, PowerPoint, Word) and digital marketing tools.
- Excellent communication and stakeholder management skills.
- Strong business acumen, with the ability to interpret and leverage data effectively, alongside a solid understanding of financial principles.
- Highly organized, detail-oriented, and able to work structured and autonomous manner.
- Willingness to travel within Switzerland and internationally (including Austria) on a limited basis.
- Bachelor's or Master's degree required; education in science or genetics is an advantage
- Fluency in German and English is required; French is a plus.
- Hands-on experience in key account management and sales is an advantage.