Marketing and Communication Manager - Mittelland region - DE/ENG

Bern
Unbefristet
Vollzeit

6 Tage her

Want to see your marketing campaigns come to life right in our store aisles ?MissionKey details

Location: Spreitenbach or Bern / Central Switzerland
Contract: CDI (Permanent), 100%
Start date : May to July 2026

Do you want to see your marketing campaigns come to life right in our store aisles? We are looking for a strategic doer: someone who can design a 360° regional vision in the morning and coordinate a physical banner for a store in the afternoon. You won't just sit in meetings; you'll be the vital bridge between communication strategy and its concrete reality on the ground.Why join us?1. You are the "Swiss Army Knife" of the region. One hour you are analyzing SEA and Meta performance KPIs, the next you are coordinating a 1,500 CHF budget for a local billboard or helping a store with their "Relife" project visuals. You handle the big picture and the tiny details.2. You challenge the status quo We don't just accept what agencies tell us. You know enough about media registries and digital tracking to say, "The deal isn't good enough, let's optimize."3. You aren't an "executor," you are a partner Our store managers are your clients. Your goal isn't to do everything for them, but to give them the tools to be autonomous. You create the process so they can win.This is a true service role: you must be ready to get five calls a day from store managers needing urgent marketing support or a local visual. We are here to empower our teams. If you're looking for a quiet office job where you only coordinate big agencies from a distance, this is not for you.About Decathlon SwitzerlandSince 1976, Decathlon has been on a mission: "Moving People through the Wonders of Sport." In Switzerland, we are a fast-growing team of 1,000 teammates across 51 stores. We believe in autonomy, vitality, and the power of local impact. To strengthen our presence in the Mittelland / German-speaking region, we are looking for a new Communication Leader.Your missionIn synergy with national campaigns, you will design and implement the most effective communication strategies to guarantee three pillars: raising awareness, attracting visitors, and developing brand preference. Working closely with a Local Digital Activator (LDA), your focus is external: you go outside the store walls to find new prospects and bring them in. You will turn Decathlon from a "reactive" support to a proactive marketing powerhouse in your region.Your responsibilities

Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari). You decide which national operations to amplify and which local activations to create.
Media and investment management: You are the expert in the marketing mix. You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
Performance tracking: You are KPI-driven. Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region).
Knowledge sharing: You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time.
Field presence: You are not just behind a desk. You regularly visit stores in your perimeter to understand local challenges and adapt your plans.

ProfilYour profile

You have significant experience in managing 360° marketing campaigns. You are "legitimate" in the eyes of media agencies and registries. Digital media (Display, Meta) holds no secrets for you.
You are used to working with smart budgets. You seek solutions, optimize investments, and focus on efficiency.
Swiss-German and English are mandatory. You must be able to navigate the local culture and media landscape fluently. French is a strong plus for internal collaboration.
You are curious, service-oriented, and possess the "vitality" to move projects forward autonomously.
You are a practicing sportsperson.

Recruitment processWe have designed a 4-step process to ensure that your personality and skills align with our unique culture and the technical demands of the role.

Step 1: AssessFirst. A behavioral assessment to look beyond your CV and ensure your motivations match our culture of autonomy.
Step 2: Interviews. Meet Louise (Talent Acquisiton Leader), Thomas (Communication and Marketing Leader), one of your future peers/Store Leaders and Serge (Local Digital Activator)
Step 3: Language Tests. English (B2/C1) and German (for non-native speakers) to ensure seamless regional collaboration.
Step 4: Internal Check. For internal candidates, a reference check with your current Leader will be conducted.

Decathlon

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