Head of Marketing
Alohi
- Plan-les-Ouates, Genf
- Unbefristet
- Vollzeit
- Develop and implement comprehensive and data-driven growth strategies, focusing on customer acquisition, retention, and monetization.
- Analyze key business metrics and customer data to inform decision-making and identify growth opportunities.
- Work closely with the Product, Sales and Support teams to optimize product-market fit and lead conversion strategies.
- Oversee and optimize performance marketing initiatives across various channels including SEO/SEM, email, social media, and content marketing.
- Conduct rigorous A/B testing and experiments to validate hypotheses and drive growth.
- Monitor and forecast market trends and competitor activities to identify opportunities and key issues.
- Develop and manage the growth team, providing guidance, training, and mentorship.
- Collaborate with cross-functional teams to align our business goals with the market opportunities.
- Drive adoption of growth hacking techniques within the organization.
- 5+ years experience in digital marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA would be a plus.
- Experience building, leading, and managing a team.
- Proven experience in a growth-focused role, in the SaaS industry.
- Solid knowledge of web analytics, A/B testing, and digital marketing strategies.
- Strong and proven experience with SEO and ASO.
- Proficiency in using data analytics tools and a strong understanding of data-driven decision-making.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving skills.
- Excellent interpersonal and communication skills.
- Demonstrated ability to work in a fast-paced, dynamic start-up environment.
- Strong team player with the ability to work within or manage a team or even work independently as needed.
- Fluent in English (Both writing and speaking).