Marketing Manager

• Own and evolve the PIPECARE brand globally, ensuring consistent application across all jurisdictions, channels, and touchpoints.
• Define the group’s marketing strategy in alignment with commercial and growth objectives, and present annual marketing plans to the CEO and senior leadership.
• Position PIPECARE as a market leader in pipeline inspection and integrity services, developing targeted messaging for key sectors and geographies.
• Lead the development of compelling value propositions that differentiate PIPECARE’s capabilities and technology in competitive markets.

• Lead the group’s digital marketing presence, including the corporate website, SEO strategy, and all digital channels.
• Develop and oversee a content marketing programme including thought leadership, technical articles, case studies, and white papers that demonstrate PIPECARE’s expertise.
• Manage social media strategy and editorial calendar, ensuring content is relevant, consistent, and aligned to business objectives.
• Monitor digital performance metrics and use data-driven insights to continuously improve reach, engagement, and lead generation.

• Partner closely with regional Business Development teams to develop market-specific campaigns, collateral, and client-facing materials that support the sales pipeline.
• Oversee the production and maintenance of all commercial materials including capability statements, presentations, datasheets, proposals, and tender submissions.
• Lead the group’s CRM marketing strategy, ensuring the database is maintained, segmented effectively, and leveraged for targeted outreach.
• Design and manage key account and strategic client communications programmes, including seasonal campaigns and relationship-building initiatives.

• Develop and execute the group’s events strategy, including industry conferences, trade shows, technical seminars, and client entertainment.
• Manage relationships with PR and media agencies, overseeing press activity, media placements, and the group’s external communications calendar.
• Oversee internal communications related to marketing activity, ensuring regional teams and leadership are aligned on brand and campaign initiatives.
• Act as the primary point of contact for all marketing-related queries internally and externally.

• Manage the group marketing budget, ensuring efficient allocation of spend and clear return on investment reporting to the CEO.
• Produce regular performance reporting covering campaign outcomes, digital analytics, and brand health metrics.
• Establish and enforce brand governance standards across all group entities and third-party partners.
• Evaluate, select, and manage external agencies, vendors, and creative partners.

• Proven track record in a senior marketing role, with demonstrated experience developing and executing multi-channel marketing strategies.
• Strong commercial acumen with an ability to connect marketing activity to business development and revenue outcomes.
• Exceptional written and verbal communication skills, with the ability to produce high-quality content and present confidently to senior stakeholders.
• Experience managing digital marketing programmes, including website management, SEO, paid media, and social media.
• Strong project management skills with the ability to manage multiple workstreams and priorities across different time zones and markets.
• Experience managing agencies, creative partners, and external vendors.
• Proficiency across the Microsoft 365 suite and marketing technology platforms (CRM, marketing automation, analytics tools).
• Demonstrated ability to operate independently in a complex, fast-paced international environment.

• Experience in the energy, oil and gas, or industrial services sectors.
• Familiarity with pipeline inspection, integrity management, or related technical services.
• Experience in a group or holding company environment with multi-jurisdictional scope.
• Fluency in additional languages relevant to PIPECARE’s operating regions (Arabic, German, Spanish, or French advantageous).

• Minimum 7 years of progressive marketing experience, including at least 3 years in a leadership or management role.
• Bachelor’s degree in marketing, Communications, Business, or a related discipline.
• Demonstrable experience delivering end-to-end marketing campaigns in a B2B environment.

• Postgraduate qualification in Marketing or Business (MBA or CIM Chartered Marketer advantageous).
• Experience working across EMEA, Asia, or Americas markets in an international business context.
• Background in technical or engineering-led industries.

• Lifting and Carrying: Ability to lift and carry up to 50 pounds.
• Mobility: Must be able to walk and climb to perform duties, including maneuvering within a refinery or plant environment and accessing elevated platforms via ladders and stairwells.
• Communication: Sufficient clarity of speech and hearing, or other communication capabilities, to communicate effectively.
• Focus and Multitasking: Ability to maintain focus and multitask effectively.
• Safety Equipment: Must be able to wear safety equipment as required by the safety department for personal protection, if/where needed in manufacturing environments.
• Personal Mobility and Reflexes: Sufficient personal mobility and physical reflexes, with or without reasonable accommodations, to perform office duties and travel to off-site locations when necessary.

Pipecare Group