Senior Go-to-Market Specialist / Outbound Demand Generation Marketing (80-100%)

Benetics AI

  • Zürich
  • Fr. 100'000-160'000 pro Jahr
  • Unbefristet
  • Vollzeit
  • 9 Tage her
If outbound demand generation is your craft and GTM stacks are your toolkit, this is your opportunity to make a big impact in a high-growth scale-up. We already have a powerful GTM stack with Clay at its core - now we’re looking for you to own it, optimize it, and take it further for our core European markets and beyond.About Benetics AIBenetics AI is the #1 digital tool for the doers on construction sites. Our app is used by around 200 trade and construction companies in Switzerland, Germany, Austria, France, and the USA.We’re a fast-growing scale-up based in Zurich, transforming the construction industry with real impact for the people who work on-site every day. Among other things, we developed the first AI voice assistant for construction sites - and with Benetics AI, the first digital application that construction workers genuinely enjoy using in their daily work.TasksDesign & Build Sequences
  • Research target audiences based on our IPC profile, segment cohorts and create high-converting outbound email & LinkedIn sequences.
  • Adapt messaging based on market signals, persona pain points, and campaign goals.
Lead Sourcing & Data Enrichment
  • Use tools like Clay, NorthData, LinkedIn Sales Navigator, scraping tools, and others to build high-quality lead lists.
  • Apply filters and signals (tech stack, recent hires, job postings) to identify best-fit accounts.
Campaign Setup & Automation
  • Set up campaigns in Smartlead, Lemlist or similar tools.
  • Integrate lead flows between tools (e.g. Clay, Smartlead, Sales Rep, CRM).
Performance Tracking & Optimization
  • Monitor open, reply, and conversion rates; troubleshoot low-performing sequences.
  • Run A/B tests on subject lines, hooks and CTAs.
  • Iterate regularly to improve performance.
Requirements
  • Proven experience with Clay (mandatory); as a plus: experience with Lemlist, Smartlead, Heyreach, SQL, industry directories or other lead data sources.
  • Strong understanding of outbound sales metrics and how to optimize them.
  • You can craft concise, persona-specific messaging in German and English, with German at native level and very good English; additional languages are a plus
  • Experience in a B2B or SaaS environment.
  • Curiosity to explore new ideas, tools, and approaches - and the drive to put them into action.
BenefitsWhy you’ll want to join Benetics AI
  • Join a scale-up with an established, proven GTM stack (built with external expertise) - and the freedom to develop it further independently.
  • Direct impact on growth in our core DACH markets and further international expansion (USA, UK, France).
  • Work closely with a welcoming, ambitious 15-person team in Zurich.
  • Space to experiment, fast decision-making, no unnecessary hierarchies.
  • Competitive compensation (fixed + variable).
  • Option to take part of your salary in Benetics AI equity.
  • Based in Switzerland: work at our Zurich office Monday-Thursday, with optional home office on Fridays.
The recruitment process
  • First 15-minute video call to get to know each other.
  • 1-hour video call to discuss your motivation, background, and answer your first questions.
  • On-site case study in our Zurich office (approx. 2 hours), where you’ll solve a task, present your results, and meet the team.
Ready to take our GTM stack and Benetics AI to the next level? Apply now - we look forward to meeting you in Zurich!Benetics AIBenetics is a product company dedicated to helping create a world where everyone builds better. It takes a unified team committed to our core values to achieve this goal. Benetics's innovative spirit and our fast-moving team is committed to leading the change in the construction industry. We are a committed team (9) of engineers with collectively 60+ years of experience at Google and others. We want to change the construction and building industry brick by brick and make the world of the future more sustainable and affordable for everyone. We start by improving the communication & coordination on the construction site and have a broad vision to revolutionize data warehousing for the building industry.

Benetics AI