Internship Consumer & Market Insights
Samsung
- Zürich
- Praktikum
- Vollzeit
- develop and implement state-of-the-art ad-hoc research designs for the latest tech innovations across all our product categories
- work with local & global research agencies from start to finish (from vendor selection to project management to invoicing)
- dive into the mechanisms of continuous brand tracking and brand management of one of the world’s largest tech brands
- support in the measurement and evaluation of high-profile advertising campaigns on a national scale, such as our current Galaxy S24 flagship campaign
- support in analyzing primary and secondary data from various internal & external sources
- independently manage tools for data generation and retrieval
- translate research results into insights and business recommendations, informing Samsung’s Marketing strategy and Go To Market plans
- connect on a weekly basis with CMI colleagues from across Europe to co-author multi-country research projects and leverage synergies for Samsung Switzerland
- plan and carry out projects independently, depending on the level of knowledge and development within the role
- have a Bachelor's or Master's degree in Marketing, Business Administration, Psychology, Social Sciences, or a similar background
- ideally have first experience in market research, marketing, and/or data analysis
- good knowledge of MS Office (esp. Excel and PowerPoint)
- have basic knowledge of survey scripting tools or any data retrieval/analysis/visualization tools (nice to have)
- have excellent written and spoken German and English skills
- have a great passion for data (qual and quant) and inexhaustible curiosity to find stories and conclusions within vast amounts of data
- have strong problem-solving skills, analytical approach to business challenges and strategic thinking
- bring a can-do and hands-on attitude, proactively proposing workarounds and alternative approaches when facing challenges
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