Mktg Director

PepsiCo

  • Genf
  • Unbefristet
  • Vollzeit
  • 21 Stunden her
Job Description:OverviewLead the expansion of PepsiCo’s Food Ventures organization through strategic franchise partnerships. Define the franchise model, identify high-potential markets, and build a pipeline of qualified partners aligned with QSR industry standards incorporating immersive retail experiences into franchise concepts to enhance brand engagement.
Responsibilities
  • Design and implement the franchise business model, including brand standards and partner support systems that reflect best practices from the QSR industry, ensuring scalability and operational efficiency.
  • Develop marketing and GTM strategies tailored to franchise growth.
  • Incorporate immersive retail experiences into franchise concepts to enhance brand engagement.
  • Lead negotiations, onboarding, and relationship management with franchisees.
  • Build and manage a robust pipeline of franchise leads across priority markets.
  • Lead negotiations, onboarding, and relationship management with franchisees.
  • Collaborate with legal, finance, and operations to ensure compliance and alignment.
  • Monitor performance and provide strategic guidance to franchise partners.
Qualifications
  • 10+ years in franchise development, retail expansion, or business development/new business models.
  • Experience launching franchise models in food, retail, or consumer services.
  • Strong commercial acumen and negotiation skills.
  • Ability to build trust and long-term relationships with external partners.
  • Background in emerging brands or disruptive business models preferred.

PepsiCo