PRODUCT MARKETING MANAGER
- Plan-les-Ouates, Genf
- Unbefristet
- Vollzeit
- You will contribute to defining the mid- to long-term product roadmap, aligning with our Maison’s strategy
- You will identify development opportunities and ensure product architecture consistency and complementarity across collections, and define new products across the full marketing mix
- You will prepare and present for Internal and Group Committees, and also develop inspiring briefs for the Design and Manufacture teams
- You will co-lead the industrial development process, from design finalization to market launch
- You will anticipate project risks and define mitigation plans
- You will ensure milestones are met and provide regular reporting to management
- You will define key selling points and product storytelling
- You will contribute to the development of product content ensuring technical accuracy and consistency of messaging
- You will partner with Sales and Allocation teams to define and steer the launch strategy
- You will present and promote new collections internally and externally
- You will develop sales support tools and ensure training of sales teams and local markets
- You will define and implement action plans to drive business performance and profitability of the collections
- You will monitor commercial performance by product and market, including bestsellers, slow movers, and sales/stock alerts
- You will co-develop and regularly update sales forecasts with Sales and Supply Chain teams.
- You will analyze monthly performance and conduct targeted analyses
- You will manage the product lifecycle
- You will provide pricing recommendations
- You will lead cross-functional project teams and ensure alignment across all stakeholders
- You will act as the Product Marketing point of contact for your product families
- You will ensure product databases are accurate, consistent, and regularly updated
- You will deliver clear, structured, and impactful reporting to management
- A Master’s degree in Marketing or similar
- A strong experience in product management within the luxury /watchmaking industry
- A strong knowledge of the watchmaking industry, the luxury sector, key players, and customer expectations
- Agility, organization, analytical mindset, strong communication and analytical skills, combined with rigor and reliability in a cross-functional environment
- A dynamic and proactive acumen, with strong team spirit and leadership abilities
- Knowledge of Microsoft Office tools
- Fluency in English and French