Customer Loyalty Manager - Base Marketing 80-100%
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- Zürich
- Unbefristet
- Vollzeit
- Lead the planning and delivery of NPS market research, ensuring clear go-to-market approaches are defined and rolled out effectively
- Actively collect, analyze, and leverage customer feedback and NPS insights to refine program offerings and address pain points
- Manage the customer loyalty program(s), ensuring alignment with business goals and customer needs, and defining strategies for rewards, benefits, tools, and lifecycle management (acquire, engage, retain)
- Monitor and report on program performance (ROI, CLV, key KPIs), translate insights into clear, actionable recommendations, and drive measurable performance improvements
- Work closely across customer segments and functions, to align loyalty initiatives with broader campaigns and ensure seamless, end-to-end execution across platforms
- Bachelor’s degree in Marketing, Business Administration, or a related field, with 5+ years of experience in loyalty, customer experience, or related roles (preferably in telecom, ICT, or retail)
- Proven track record in designing, managing, and optimizing successful loyalty programs aligned with business and customer needs
- Strong expertise in B2B customer segmentation, behavioral analysis, and personalized engagement strategies
- Data-driven mindset with solid analytical skills and hands-on experience with relevant analytics tools
- Excellent communication and interpersonal skills, with the ability to effectively manage and influence stakeholders across all levels
- Strong project management capabilities with experience leading cross-functional initiatives in complex environments
- Customer-centric, results-driven, and adaptable personality with a passion for innovation; familiarity with telecom products, omnichannel engagement, and CX/loyalty certifications are a plus; fluent in German and English (French/Italian is an advantage)