Head of External Communications

• Define and implement Group PR Strategy (media/Social media/digital media);
• Oversee Group world-wide press relations (print, TV, etc.) with local media relations team and via PR agencies world-wide;

• Increase readership/audience leveraging all communications channels;

• Define & manage the implementation of Digital media strategy (LinkedIn, X, Facebook, WeChat, Instagram);

• Streamline and promote external content (annual report, investment content, white papers, ExCo members interviews) leveraging all channels;

• Articulate specific communication plans with stakeholders to promote the bank's investment expertise internally;

• Recycle/curate content into fitting format: news, articles, videos etc.

• Elaborate content planning - Ensure consistency across all media/support;

• Management of a team of 5 people.

• Master's Degree;
• A minimum of 5-10 years’ relevant experience in the financial services industry (Private Banking and/or Asset Management) in a communication role;

• Solid Investment background;

• At ease with all social media platforms and digital communications tools;

• Long experience with media relations (min. 5 years in dealing with media requests);

• Capacity to leverage and develop clear digital media strategy;

• Strong project management ability;

• Excellent written communications skills (experience to write, rewrite or edit complex/investment communications with a perfect command of English);

• Perfect Fluency in English and advanced in French or German.

Brodard Executive Search