HEAD OF MARKETING SPECIALTIES & HIGH-END OFFER
- Plan-les-Ouates, Genf
- Unbefristet
- Vollzeit
- You will define, steer, and present the medium-to long-term product strategy for Specialties & High-End Offer
- You will shape compelling product narratives and storytelling
- You will manage product performance and competitiveness, monitoring KPIs and collaborating cross-functionally
- You will lead and present strategic product presentations internally, as well as during Watches & Wonders and other events
- You will ensure new product coherence with cultural institutions, developing 360° strategies through international partnerships to maximize desirability and business growth
- You will coordinate new product development flow, including monitoring progress through milestones and validating prototypes and first production pieces with Design and Product Development teams
- You will steer new product launches by coordinating deployment with relevant departments across points of sale and markets
- You will participate in integrating high-end pieces development into a new governance model to ensure agility, product reliability, and enhanced customer experience throughout the production process
- You will coordinate internal and external product offer tools to ensure information transmission and relevance for other departments
- You will set up the implementation of 360° Toolboxes with Marketing Communication, Sales, Retail, IT, and Digital departments
- You will create and participate in updating product training tools, whilst guaranteeing semantic and visual coherence around the product offer with Brand Content teams
- You will ensure the creation of new product references, as well as the evolution of Product Marketing information management and dissemination tools
- You will lead and inspire the Product Marketing Specialties & High-End team, defining vision, coordinating activities, and motivation Talents to achieve strategic objectives and foster collective performance
- You will develop Talent and manage performance
- You will monitor and manage the annual budget, including Travel & Entertainment and other expenses
- A Master’s degree in Marketing or equivalent
- A strong experience in a similar role, including expertise in Strategic Marketing / Product Marketing, an excellent knowledge of High Watchmaking, and people management background
- Agility, priority management, Leadership, strong analytical and a strategic vision
- Results and service-oriented, curiosity and a strong interest in Art, Culture, and the High Watchmaking or High Jewelry industry
- Experience in deploying and implementing large-scale projects, as well as strong command of Office Suite, Photoshop, XML files, databases, and ideally Adobe Pro
- Fluency in English and French