International Digital Media Specialist

• Develop international media strategies in line with brand objectives and market trends
• Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
• Coordinate with internal teams and markets on the visual planning of global digital media campaigns
• Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
• Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
• Collaborate with Longines’ international teams to coordinate global and local media campaigns
• Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
• Manage relationships with agencies and third-party vendors who support Longines’ paid marketing efforts
• Conduct market research and audience analysis to inform media planning decisions
• Stay on top of the latest industry trends, emerging media channels and best practices

• 2+ years of experience in digital media planning
• Proven track record of successful media campaigns for luxury or prestige brands
• Excellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metrics
• Strong negotiation and communication skills
• Creative thinker with the ability to develop innovative media solutions
• Proficiency in media planning tools and software
• Proven experience on Meta Business Manager, Google Ads, Google Analytics, Display & Video 360
• Experience in managing paid media budgets on a global level
• Extensive knowledge and understanding of technology and digital trends
• Team player able to thrive in a fast-paced environment with multiple projects and quick turnarounds

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