Content Strategy Lead

• Develop and own the content marketing strategy across buyer personas and funnel stages to create demand, influence consideration, and enable full-funnel buyer education.
• Craft core messaging and narrative arcs for campaigns, lifecycle marketing, events, and brand storytelling, ensuring content fuels demand generation, conversion strategies, and outbound efforts.
• Build brand authority through thought leadership, client success stories, and compelling proof points that resonate with target audiences.
• Plan and produce high-impact assets, including blogs, whitepapers, guides, case studies, landing pages, email nurture sequences, and sales enablement content, optimized for SEO and distribution channels.
• Lead and mentor the Client Marketing Manager to develop case studies, testimonials, co-marketing materials (e.g., webinars, interviews, articles), and client referral programs, supporting sales enablement and upsell/cross-sell campaigns.
• Collaborate with the Head of Demand Generation to align content with campaign themes, timing, and performance goals, and partner with Sales, Client Success, Product Marketing, and Events & Social Media teams to maximize content impact.
• Monitor and optimize content performance using tools like Salesforce, HubSpot, Google Analytics, and SEO platforms, tracking KPIs such as content-attributed pipeline, organic traffic, engagement, sales cycle influence, and content discoverability.
• Oversee external writers, freelancers, and content partners, managing editorial calendars to ensure consistent tone, quality, and brand alignment.

• A strategic leader with 5+ years of content marketing experience, ideally in B2B SaaS or enterprise tech, skilled at developing strategies that drive demand and build brand authority.
• An exceptional storyteller with strong writing and editing abilities, adept at simplifying complex concepts and crafting narratives that influence buyer journeys.
• Execution-focused, with a proven track record of producing content that supports pipeline generation, organic growth, and sales enablement.
• A highly organized project manager, experienced in leading teams, managing freelancers, and balancing competing priorities while maintaining attention to detail.
• Collaborative yet self-driven, thriving in cross-functional environments while independently owning the Content-Led Growth function.
• Proficient in marketing tools (e.g., Salesforce, HubSpot, Marketo, CMS platforms, Google Analytics, SEO tools) and expert-level use of AI for marketing.
• Bonus: Experience with client marketing, ABM programs, or sales enablement content.

• A great engineering culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support
• Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company
• Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch)
• 25 days of annual leave, employee stock ownership plan (conditions apply), variety of pension plans, and relocation packages
• A buddy will support you during your on-boarding and first month at Verity.
• Annual team-building events, quarterly and monthly get-togethers, knowledge-sharing talks, game nights, and more
• Welcoming office space complete with friendly team members, free snacks (fresh fruits, coffee, and more!), and fun activities—we're dog-friendly!

Verity